What's this bit about?

Swelling is usually not a good sign, but in terms of supporters it definitely is: this is how to add to your own personal army.

'Get a following' will show you how to gather more fans than the pied piper and none of them rats; there’s a bit on finding ‘famous friends’ which will win you more celebrity chums than Scientology without being as scary; and skillswap.com will get you expert help without coughing up a penny.